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Chery’s Brand Manager in Iraq: Chery deserves your trust

Published: 11/15/2022
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How long have you worked for Chery?

-2 years

What do you think of the local food here?

-Raw material is clean and healthy, barbecue is good

When was Chery established in Iraq?

-Chery entered the Iraq market in 2008

-Al-Sarab, Chery’s new distributor started the business in 2021

How many branches does Chery have in Iraq?

-Totally 23 showrooms in Iraq, 7 exclusive dealers, 3 Al-Sarab showrooms in Erbil, Baghdad, and Basra. 3 mixture showroom is under construction and 13 mixture showroom.

Do you offer car services in all branches?

-Yes

What is the most important aspect of doing automotive business in Iraq?

-Marketing and dealer network, provide trust products and reliable service for the Iraq market.

What are the biggest challenges to doing business in Iraq?

-Unstable political situation and bad credit system.

Is Chery going to introduce hybrid or EV into the Iraqi market in near future?

-It’s expected to launch PHEV in 2023

What is the most sold model of Chery in Iraq? And why?

-Tiggo 7 pro because fashionable appearance, competitive price, and good engine.

Anything you want to say to car buyers in Iraq?

-Chery deserves your trust!  A little more confidence in Chery, more paid back.